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..:: Women's Health & Fitness - Advertising ::..

The Magazine

As Australia's premier health and fitness magazine, Women's Health & Fitness is devoted to the promotion of a healthier more fulfilling way of life.

Supported by a panel of industry stalwarts Women’s Health & Fitness thrives on its ability to source up-to-date information from the experts. The combined skills and insights of these experts is enhanced by an in-house team of editors and journalists who are committed to producing engaging, informative and innovative articles across all aspects of the industry.

Not only does this maximise reader loyalty and circulation, but it creates a receptive environment in which the reader is eager to examine new products and advertising features across a diversity of sections including nutrition, health, sex and relationships, natural therapies, training, supplementation, fashion and beauty. In recent years, we've broadened our scope to incorporate all aspects of a healthy lifestyle, from the constant thirst for self-improvement to the eternal quest for body bliss.
This mix has been fundamental for Women's Health & Fitness’ dramatic growth in size and readership. Also fundamental to this success has been the development of a range of new sections, including the 12 week BodyBlitz Challenge where readers compete to win $10 000.

This along with our regular features ensures that our readers are never short of inspiration.

The Market

The women's health and fitness market is constantly expanding to accommodate the ever increasing focus on body image and self improvement among women today.

From the workplace to the home, today's woman is concerned with looking good, feeling great and living life to its full potential.

This desire traverses all aspects of lifestyle, providing potential advertisers with a suitable platform to showcase a variety of products, ideas and concepts.

From dieting and exercise to beauty and fashion, the market caters for a diversity of women who share a common desire for health, wellbeing and physical appearance.

In the current climate of health and well-being, there has never been a better time to tap into the female health and fitness market.

Women's Health & Fitness provides a perfect opportunity to tap into the ever increasing health, fitness and lifestyle market. If you want to maximise your exposure and profitability, become a business partner with us today.

Some previous advertising campaigns:

Demographics

According to 2004 survey results by Women’s Health & Fitness readers...

Age:
Below 18 3%
18-25 18%
26-32 36%
33-40 29%
40-47 14%

What do you consider your body weight?
Healthy Weight Range 70%
Overweight 27%
Obese 3%

How many times a week do you exercise?
Once 1%
2-3 times 20%
4-5 times 49%
6 or more 30%

What best describes you employment?
Professional 34%
Clerical 20%
Fitness Industry 14%
Self Employed 9%
Part Time 5%
Full Time Parent 10%
Full Time Study 5%
Part Time Study 2%
Unemployed 1%

Earning Capacity
$20-29,000 7%
$30-49,000 39%
$50-59,000 37%
More than $60,000 17%

Testimonials

“AOK Health have always had a great response to our advertising and features in the magazine and it is no coincidence that our company has seen continued growth while Women’s Health & Fitness magazine’s readership increases substantially each year.”
Rebecca McHugh -Marketing Manager
AOK Health Pty Ltd

“We advertise our exclusive range of women's only performance footwear, RYKA with Women's Health & Fitness as it is the perfect vehicle for reaching our target market. The service from the Women's Fitness & Health support team has been exceptional and they have always been extremely pro-active in generating all types of promotional support, which continues to help the growth of our business.”
Deb Salmons- Marketing Manager
R & G Sports (Ryka)

If you would like to advertise in Women's Health & Fitness, please direct your advertising enquiries to the: National Sales Manager Ireene Siniakis Ph: 03 9574 8999 Email by clicking here.