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..:: Triathlon Multi Sport - Advertising ::..

The Sport

Since its debut at the Sydney 2000 Olympic Games, triathlon has continued its rapid development within the mainstream sporting arena. Although it was once considered a sport only for the ultra-fit, triathlon has made itself accessible to the general community with distances ranging from fun-tri’s to sprint and Olympic distance to Ironman.
The Market

There are over 200,000 triathlon participants in Australia, making triathlon a multi-million dollar industry. Participants compete from as young as seven to as old as 80. The most popular age bracket in triathlon is male 30-to-40.

Surveys conducted by TMSM have revealed that the majority of our readers – and triathlon fans in general – have high disposable income levels, enjoy active lifestyles, own their own home and follow the latest fashion and sporting trends.

Since its launch in 1998, Triathlon & Multi Sport Magazine (TMSM) has grown to become the market leader in triathlon publications in Australia. With 10 bright and informative issues a year, TMSM prides itself on delivering the most up-to-date training articles, race reports and features, without compromising quality and attention to readers’ needs.

TMSM boasts a stellar line up of expert contributors that includes the likes of Brad Beven, former world champion Jackie

Gallagher, open water swimmer Naantali Marshall, former Ironman competitor and exercise physiologist Rod Cedaro, American coach Wes Hobson, Ironman pro Mitch Anderson and World Champion coach Mark Newton.

Further enhancing TMSM’s reputation is its status as the official magazine for Triathlon Australia and the Noosa Triathlon Multi Sport Festival.

some previous advertising campaigns:

Reader Profile

Targeted to males and females aged 18-to-60 years, TMSM surveys reveal that the majority of our readers:
• Have high disposable incomes
• Are investors
• Own their own home
• Own their own car and bike
• Are high fashion followers
• Keep up to date with fashionable trends
• Attend a gym
• Spend 10-to-20 hours training a week
• Use the internet
• Own mobile phones
• Travel regularly to pursue their triathlon interests

The target audience is a highly educated, high income reader
whose average sports related purchases exceed $5,000 per year.

Testimonials

“The influence Triathlon & Multi Sport Magazine has had on our products has been an important factor in our marketing strategy”.
Kimberley Coltman - Marketing Executive
Brooks

“I’ve been advertising with Triathlon & Multisport for the past 4 years and have found the exposure to have significantly helped in establishing our range of products within the triathlon community.”
Chris Bodycoat- Managing Director
GKA Sports Distribution

“Triathlon & Multi Sport Magazine provided us with 86% of our enquiry”.
Brad Boyden
Living 4 Wetsuits

If you are interested in advertising in Triathlon and Multi Sport Magazine, please contact the: Keith Rozario Advertising Manager Ph: 03 9574 8999 Email by keith@blitzmag.com.au.