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..:: Soccer International - Advertising ::..

The Sport

• Soccer leads the category of Team Sports Participation in Males with 870,000 participants, while the female’s category (348,000 participants) is second only to Netball.
• The latest Roy Morgan poll shows that Soccer’s national participation levels in Australia grew from 831,000 participants in March 2000 to 1,218,000 in March 2003, overtaking cricket as Australia’s national sport. (See Table 1.)
• The 14-17 year bracket has increased from 358,000 to 431,000, equating to 41 per cent of the population in that age group, while the 18-24 age group enjoyed a massive 106 per cent rise from 181,000 to 372,000. (See Table 2.)
• During the recent World Cup, 402,000 viewers in Regional Australia (non-metro figures) tuned into the England vs Denmark game, 10.5 per cent of the population watched the South Korea vs Italy match, while 12.8 per cent watched England defeat Argentina. Over nine percent of the population also watched the Brazil vs Belgium fixture. Just think of the ratings should Australia qualify for the upcoming 2006 World Cup.
• The 17th summer edition of the Sweeney Sports Report, released in early June, 2004, named Harry Kewell among Australia’s top 10 athletes in the category of Sponsorship Appropriateness Ratio — a ratio calculated by comparing the proportion of people who rate a sportsperson as worthy of being sponsored with the proportion of people who are aware of the person.

Australia

Australian football is entering its most exciting and anticipated era since the National Soccer League first kicked off in 1979. Since the appointments of Westfield magnate Frank Lowy as new Australian Soccer Association chairman, former Rugby Union chief executive John O’Neill as CEO, and the inclusion of Jon Singleton, Ron Walker and Suzanne Williams as Commissioners of the Board, Australian football has never looked in better shape — both in a financial and performance sense. The new Australian Premier League has also attracted the interest of many overseas-based Socceroos, including Brett Emerton. “Everyone is interested how it’s going to pan out because obviously a lot of the players hope to come back and finish their career in Australia at some stage,” says Emerton, who currently plies his trade with Blackburn Rovers in the English Premier League.

The Market

Based on the Market Research from our Soccer International survey, we found that the soccer market is very active and fitness conscious. Whether playing the sport or following it, we have found the market strives to keep up with the latest comfort and style in footwear and accessories, while also following the trend of the world stars with new team jerseys and team apparel.
Juniors from eight years of age are taking up the sport, while passionate supporters maintain interest well past their playing days. Our latest Soccer International surveys indicate the majority of our readers enjoy the benefits of the latest technologies on offer with the use of internet, mobile phones, various interactive game consoles and DVDs.

Areas of Coverage

Soccer International is distributed throughout Australia and New Zealand. Domestically, 64 per cent of Soccer International’s Australian distribution is focused in Victoria, New South Wales and Queensland. The magazine also enjoys an increasing base of over 2,000 subscribers.

What’s Inside

Soccer International is the most diverse football magazine in Australia, boasting exclusive interviews with the game’s greats — both past and present, and in-depth reports on domestic and international football issues.
In every issue of you’ll find:
• monthly wraps of leagues around the world
• the latest FIFA rankings
• profiles with local and overseas players
• Coaching Centre, which includes training drills, nutrition tips, injury prevention advice and an understanding of the rules. Contributors include Socceroos coach Frank Farina, Socceroos’ Mark Bresciano, Simon Colosimo, Brett Emerton, Mark Schwarzer, Fox Sports soccer analyst Robbie Slater and NSL Referee of the Year, Mark Shield.
Demographics

Soccer International is predominantly enjoyed by active and passionate males aged between 14-35, although female participation and interest is evidently increasing. Last year alone female readership figures increased by over five per cent — not surprising given soccer is the second most participated female sport in the country (Source: Roy Morgan).

Overview

Soccer International’s ultimate objective is to ignite a passion within Australian football fans. Headed by an experienced editorial team including head of SBS sport, soccer guru Les Murray, Soccer International has become one of the most comprehensive football publications in the world. Soccer International also recognises the importance of the World Cup and European Soccer Championships by producing additional souvenir publications of its own in their respective years of competition.

Testimonials

“Soccer International is well established as one of the most significant football publications in Australia. It provides a highly targeted readership and is an ideal medium to showcase Nike’s most innovative football products as a vehicle to communicate to football fans in Australia and New Zealand.”
Kate Meyers -
Communications Manager
Nike Pacific

“Continental are an official sponsor of the 2006 FIFA World Cup. Continental only aligns themselves with prestige products and services able to reach a targeted market. Soccer International ideally serves Continental’s strategic needs due to its unrivalled position as the number one publication of its kind in Australia.”
Les DeCelis - CEO
Continental

“Soccer International magazine is the premier Australian publication and the ideal vehicle for Umbro to reach and communicate to our market.”
Andrew Koska
Umbro Australia

"Soccer International offers a highly targeted readership and is an ideal medium to showcase Nike's most innovative football product such as the AZT90III boot, the Total 90 Aerow ball and the T90 Zero Distraction apparel."
Bridget McLean - Brand PR Manager
NikePacific

If you would like to advertise in this publication, please address your enquiries to the: Advertising Manager Marcus Stergiopoulos Ph: 03 9574 8999 Email by clicking here.