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..:: Australian Ironman Magazine - Advertising ::..

History and Vision

Ironman magazine is the world’s oldest and most prestigious bodybuilding magazine. Founded in 1936, Ironman has been providing mountains of information to bodybuilding and fitness enthusiasts around the world. In 1993 Australian Ironman was first published to cater for the needs of the Australian bodybuilding and fitness community. With the backing and history of Ironman magazine Australia’s version has continued to grow into the countries leading bodybuilding the fitness publication.

The bodybuilding and fitness industries are rapidly growing and Australian Ironman seeks to supply its readers with open, fair and unbiased information. Featuring regular profiles on our champion local competitors plus a host of training articles and other info-based features, Australian Ironman seeks to combine the best Australian coverage with the most up-to-date technical and scientific information emanating out the United States. With stimulating quality local articles that maximise reader interest and circulation, this provides advertisers with a more receptive environment in which to promote their products and services. All this plus the latest competition reports and special features makes Australian Ironman the only choice for the coverage of bodybuilding and fitness in Australia.

The Market

There has been a boom in recent years in weight training and natural bodybuilding as more people look to get in shape and compete against athletes in a more fitness oriented environment. Juniors from as young as 16-years-old are taking up the sport and masters up to 65+ also continue to enjoy the benefits of a healthy lifestyle. Surveys conducted by IM and supplement companies have revealed the majority of bodybuilding competitors and fans have high disposable income levels and enjoy active lifestyles.

Unlike its competitors, Australian Ironman has a turnaround period of around three weeks, bringing you the most up-to-date news on the local and international bodybuilding and fitness scene in every issue. We also bring you contest results and reports soon after the trophies are presented.

This means our advertisers can target all bodybuilding and fitness enthusiasts who like to keep in touch with the latest and greatest in bodybuilding. This will help your business achieve results today rather than tomorrow.

Demographics

Australian Ironman Bodybuilding & Fitness is targeted towards 18-35 year old body conscious men and women. According to 2004 survey results by Ironman readers...

Readership by Gender and Age Male under 16 5% Male 16 to 39 45% Male over 39 12% Female 6 to 24 16% Female 25 to 39 16% Female over 39 6%

Readership by Income (p.a.) Under $25,000 8% $25,000 - $35,000 18% $35,000 - $50,000 39% Over $50,000 35%

Readership by Education and Professional Status Studying 12% White Collar Professional 25% Blue Collar 50% Other 20%

Training Patterns Four times a week+ 42% Three times a week 44% One or two times a week 14%

Gordon & Gotch Distribution Statistics: NSW / ACT 30% VIC 25% QLD 17% SA/NT 13% WA 10% TAS 5%

89% of readers use the internet 99% of readers consume supplements and vitamins 80% of readers belong to a gym

Testimonials

“We have been advertising regularly for over 4 years in Australian Ironman magazine, which is he same duration as the time we have existed in the Australian market. As Ironman is the leading bodybuilding magazine in Australia, we have considered it critical that we have a strong presence continually. Ironman is clearly the market leader in the niche category of bodybuilding.

I would certainly recommend Ironman to any future advertisers as it clearly has been a successful advertising medium for GNC. For this reason, we have advertised multiple pages every month for the past 4 years.”

Steven Hines - Managing Director
GNC LiveWell Australia

“Aminoactive Australia has been associated with Blitz Publications and advertising extensively in Australian Ironman Magazine for over 8 years. We regard Australian Ironman as the premier Australian bodybuilding magazine and see it as a key advertising and promotional avenue for our business.”

Paul Kirkham - Director
Aminoactive - Max’s Products

If you would like to advertise in this publication, please address your enquiries to the: National Sales Manager Sineade Sullivan Ph: 03 9574 8999 Email by clicking here.