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Blitz Martial Arts Magazine - Advertising
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media information |
The
Magazine
Since its launch in 1984, Blitz
Australasian Martial Arts Magazine has become
the leading martial arts publication in Australia.
On a monthly basis, Blitz Magazine covers both
the domestic and international scene, self-defence
strategies, fitness advice, combat psychology
and the ever-popular action entertainment genre.
Blitz Magazine also boasts unrivalled coverage
of the latest events, news, and interviews and
feature articles on the world's great martial
artists. The magazine’s history and its
staff’s passion for all things martial
arts make it the ultimate read for martial arts,
action and combat sports enthusiasts.
The Market
Although the martial arts have
been around for hundreds of years, the industry
has grown significantly over the past decade
with over 300,000* practising participants in
Australia alone.
An increasing awareness of personal safety issues
has led many to pursue tuition for self-defence,
with a style to suit everyone’s needs,
men, women & children alike.
Sport martial arts have also seen a huge influx
of participants. Since its inclusion at the
Sydney 2000 Olympics and the success of our
medal-winning team, Taekwondo in Australia has
boomed and now has over 100,000 participants,
many in pursuit of the Olympic dream.
With literally hundreds of martial arts styles
to choose from, each with their own clothing,
protective gear, equipment, books and videos,
this is a market on the move.
* Australian Bureau of Statistics
Action
Entertainment
Martial art films have attracted
a huge following since Bruce Lee captivated
audiences in the early ’70s, and continue
to meet society’s demand through present
day martial artists including Jackie Chan, Jet
Li , Steven Seagal and Van Damme.
The popularity of action titles featuring fight
sequences has seen the likes of The Rock, Vin
Diesel and Uma Thurman brushing up on their
martial art skills for the big screen.
Action films have become one of the most popular
genres to come out of Hollywood in recent years.
Blitz has grown with this trend, working with
the major film studios to provide our readers
with the most recent and up to date news and
reviews on the latest Hollywood action blockbusters,
including feature articles, regular movie news
column and reader giveaways.
Past Advertising campaigns:
Gaming
Console gaming is huge! Many households are
owners of a Playstation 2, XBOX or Game Cube
console.
Console games are a multi-billion dollar industry
and action games, many of which feature martial
arts themes, make up a large portion of this
massive market. Each monthly edition of Blitz
boasts in-depth reviews, detailing features,
plots and screenshots on the latest in action
gaming.
Reader
Profile
Blitz Martial Arts has attracted a large following
of active males aged 16–39. Blitz surveys
reveal that the majority of our readers:
• Have been reading Blitz for more than
12 months.
• Train 3–4 times a week.
• Are single.
• Have purchased training equipment up
to 5 times in the past 12 months.
• Use the internet.
• Have cable television.
• Watch the majority of films featured
in Blitz.
• Purchase their favourite martial art
and action movies on DVD.
• Own game consoles.
• Enjoy playing fighting and action games.
The target audience is a reader who places a
high emphasis on their entertainment requirements
whilst maintaining focus on their training and
fitness goals.
Testimonials
“We find Blitz reaches a market ready
to be educated. This has helped us with sales.
The reputation and readership of your magazine
helps us reach areas that more traditional avenues
of games marketing cannot.”
Owen Hughes
– PR & Promotions Executive
Ubisoft Entertainment
Australia
“Our choice was well founded, as 12 years
later we both share a rising customer base.”
Gary
Martin
Gary Martin Kung Fu Centre
“There is no other magazine which can
offer exposure to the Australian martial artist.
I highly recommend Blitz Magazine to any advertiser.”
Paul
Jolley –
Director
Jols - Martial Arts Gear
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To advertise
in Blitz, International Kickboxer or Australasian
Taekwondo, please contact the:
National
Advertising Manager
Quentin Hinrichs
Ph: 03 9574 8999
Email by clicking
here.
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This Months Winner is Vanessa Harman 
This Months Winner Dean Jenner 
This Months Winner John Cross 
